Cannes Lions

JOURNALISM AWARD

SALEM, Sao Paulo / COMUNIQUE-SE / 2007

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Overview

Outcome

In addition to achieving a 90% rate of attendance at the award winning event, the action had spontaneous repercussion on the media, as an important journalist professed: “Normally, I only open what I receive after work, but I was so curious when I saw that it looked like something that belonged to my mother. I rushed to open it thinking it actually was something my mother had been keeping from my childhood.”

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