Cannes Lions

Journey Into Sound

METHOD STUDIOS, Santa Monica / APPLE / 2021

Film
Demo Film

Overview

Entries

Credits

Overview

Execution

Design, creation of 2D and 3D CGI and compositing was spread out over the studios in LA, New York, Atlanta and Pune, India. The CG nebulae and all the space debris, including fiery meteors, was composited based on multiple elements composited together to create the effect and seamless transitions.

We created the pulsating material entirely in CG and animated the vibrations based on extensive research in the cymatic patterns of soundwaves. By generating data from the music and then transposing that into 3D animation tools we were able to make the simulated mesh deform exactly to the soundwaves.

We created a vast number of CG elements, including the nebula, the sun, meteors and fire trails, portions of the woman character (the actor's entire body having been LIDAR scanned during the live-action shoot) and the Air Pods Max device itself. Of course, we accomplished all of this to Apple's exacting standards.

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