Cannes Lions
CHEIL, Hong Kong / CHUPA CHUPS / 2021
Overview
Entries
Credits
Background
To promote Chupa Chups to a wider audience.
Idea
Pure joy on a stick.
Execution
Every intricate detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups.
Outcome
The campaign became a whimsical representation of Chupa Chups. And the meticulous craftsmanship became a symbol of the brand’s unwavering devotion to joy.
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