Cannes Lions

Joy Sticks

CHEIL, Hong Kong / CHUPA CHUPS / 2021

Presentation Image
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Background

To promote Chupa Chups to a wider audience.

Idea

Pure joy on a stick.

Execution

Every intricate detail was meticulously crafted to bring a smile to your face and convey the pure joy of Chupa Chups.

Outcome

The campaign became a whimsical representation of Chupa Chups. And the meticulous craftsmanship became a symbol of the brand’s unwavering devotion to joy.

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