Cannes Lions
CHEIL HONG KONG, Hong Kong / STABILO / 2015
Overview
Entries
Credits
Execution
To dramatise the benefit of Stabilo highlighter pens, we translated the entire bible onto a single page, visually. Each and every story was intricately illustrated to form one incredibly detailed poster. We then highlighted the story of Judas betraying Jesus to show how a good highlighter pen can draw attention to one small part within even the biggest book.
Outcome
‘Judas’ was so successful for the highlighter brand, Stabilo have already commissioned the another design project to the agency.
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