Cannes Lions
AVENUE A I RAZORFISH, Chicago / CRYSTAL LIGHT / 2008
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Hosted by Mandy Moore and powered by Kraft's Crystal Light beverages, uPumpItUp.com is a community site where women inspire each other to own their wellness and have fun doing it. Members join and track their progress in challenges that help them connect with others, express themselves, get inspired and explore the world around them. Along the way a team of experts pitches in with guidance and encouragement.
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