Cannes Lions
EVOLUTION BUREAU, San Francisco, Ca / WRIGLEY / 2012
Overview
Entries
Credits
Execution
The Sweet Talk iPhone app lets people pick from one of ten sweet characters, place their phones over their mouths, and let some distinctively sweet phrases fly.
Outcome
To date, Sweet Talk has been downloaded over 2.3m times, with over 150m video views, and not a single dollar of paid media has been spent.
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