Cannes Lions

JUICY FRUIT CHEWING GUM

ENERGY BBDO, Chicago / WRIGLEY / 2005

Film

Overview

Entries

Credits

Overview

Description

Billy is called upon to perform CPR on a dummy. When Billy begins the mouth-to-mouth, the dummy becomes “excited,” latching his arm around Billy’sbody and stealing the Juicy Fruit from Billy’s mouth. A chase ensues in which the dummy loses limbs and rides a bike into a parked car.

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