MEDIACOM GERMANY, Dusseldorf / WRIGLEY / 2007
Break from the ordinary to impulsive fun. Be a DJ for one night and rock the crowd with your individual music mix. I make the party! “Juicy Fruit Open Turntables” event series toured through most relevant music hotspots all across Germany. Juicy Fruit stands for cranky fruit flavour mixes, Open Turntables for bizarre music mixes. THE fruit & music fusion.
Juicy Fruit has successfully achieved a meaningful emotional connection with the often elusive teen audience. In the first three months unaided brand awareness increased 10%, trial rate amounted to 88% and product loyalty grew 5% within 14-24 year-old target. Sales showed an up-lift of +14% in the stagnating chewing-gum market.