We used this New York festival as an exciting way to turn the Juicy Wear apple into an out-of-home medium. The artist Celso replicated the candy apple featured in the print ad including the shine and stick. To create an even stronger tie-in and reinforce the positioning benefits, three-dimensional lips were added. The “I Am Tempted” Lancôme apples stood apart from all other apples and were real attention-grabbers.

“The impactful Juicy Wear media campaign helped launch the successful Juicy Wear product (#1 lipstick at launch, Source: NPD), in a way that was as modern and unexpected as the visuals. The Media and Creative worked together beautifully. The media plan helped Lancôme win WWD Beauty Biz’s award for the Best Executed Launch Strategy”.