Spikes Asia
MFX, Kuala Lumpur / SAMSUNG / 2018
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As Malaysia’s first Winter Olympian figure-skater, Julian Yee’s journey to PyeongChang 2018 was a remarkable story that epitomised Samsung’s brand belief of defying barriers and “DO WHAT YOU CAN’T”.
Conceptualised and illustrated entirely on the Samsung Galaxy Note 8 smartphone, Julian and His Magical Skates is a romanticized retelling of how a boy from sunny, tropical Malaysia was able to overcome social, economic and seasonal circumstances, with the help and love of his “magical skates”.
The story charts their journeys across the world, his triumphant return to his home country and his arrival at the greatest stage in the world for winter sports – the Winter Olympics – and we find that the magic that powered Julian’s ambition and determination through it all, is the love and support of his greatest cheerleader. His mum.
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