DROUGHT came to us with a blank canvas. They had a clean white aesthetic in their stores and an interesting name. They simply needed a distinctive marketing look their brand could own and celebrate.

We decided to create big, bold and beautiful images of the produce within the juices with a graphic white surround - - - -- demonstrating the fresh, natural, clean, organic nature of the product.

We needed to be incredibly efficient and optimize our branding materials across social media, in-store displays and local artisanal print publications. To stand out everywhere, we went simple and arresting: bold, graphic hybrids of fruits and vegetables on a stark white background with minimal copy.

We launched DROUGHT’s new brand identity with images of fruits and vegetables seamlessly blended together. These arresting “hybrids” showcase DROUGHT’s most popular flavors.

What you see in these visuals is exactly what you get with DROUGHT. No heat, no added sugar. Just organic, cold-pressed raw juice, as the consistent copy line attests. That description makes DROUGHT unique in the Detroit market.

Our fruit and vegetable creations were designed for local art and design magazines, social media posts and in-store posters. Of course, our dream is to go even bigger and display the work as building murals.

DROUGHT operations moved from the kitchen of the founding sisters' parents into five stand-alone storefronts and an additional 10 mixed brand locations. The business is currently enjoying multi-million dollar annual sales.