Directed by Oscar nominated director – Just Because is designed to honour the mischievous and light-hearted mindset of its fans. Shining a light on individual authenticity, the campaign celebrates the positive and unapologetic attitude of the brand’s core audience. The campaign takes people on a journey through the unashamed and self-confident ‘Just Because’ mentality – from popping to the corner shop in pyjamas, to taking a bra off at the end of a long day – and showcases some of modern life’s most relatable ‘Just Because’ moments.