In this film, people share their slice of life filled with what they are passionate about on Instagram. While doing what they love, they can sometimes be timid, yet bold; exhausted or energized; becoming someone else or simply being me; at the raw or shingling moments. Via Instagram, people express and expand their interests in their own ways. They do this not for other’s approval or meet other’s expectations. They do this because they just like it!

The ending tagline “그냥 다 좋아서 그램 (Just because I like it-gram)” has the key creative visual code. “다” means “All” in Korean, and we made “다” look like a big blank space so that any kinds of interests can be written to express that Instagram can embrace all interests.