Each spot opens with a beauty shot of a redwood product. In one execution, you see a redwood wall. In another, a redwood deck. In a third, a redwood post. The shots pan over the redwood slowly as a voiceover comments on its strength and beauty. We then reveal in each spot that the voiceover is coming from a talking redwood plank and his ventriloquist. They are joined in one spot by a small dog, in another by a pilgrim, and in the third, a tuxedo.