Cannes Lions

K750i MOBILE PHONE

MEDIAEDGE:CIA, Hamburg / SONY / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

Target Group: Users interested in the newest mobile phones, early adoptersObjectives: Create awareness for the brand new Sony Ericsson K750iSynopsis: The user visits the website. The skyscraper with the K750i mobile phone appears. Parallel a flash overlay shows a woman watching a TV screen. The K750i moves out of the skyscraper towars the flash overlay and positiones itself over the TV screen. It looks like somebody wants to take a photo of the TV screen and the woman. Now the user is watching the Sony Ericsson TV commercial within the display of the K750i mobile phone.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Apple Watch Hard Knocks

EXILE, Santa monica

Apple Watch Hard Knocks

2023, APPLE

(opens in a new tab)