The Everyday Exotic creative was leveraged in all touchpoints, from TV through to bespoke floor graphics, advertorials and even a special Kahlua House. The brand messaging allowed the media to integrate Kahlua into the daily lives of a group of women who were a traditionally hard audience to reach. The three very different regions (USA, Canada and Australia) adapted the Exotic theme into our audiences’ every day lives.

Kahlua has suffered from declining sales over the last five years. This has been reversed, and total Kahlua base brand sales went up 3% globally, driven by the three core markets, whilst the liqueurs category continued to remain stagnant.The US led the way with a total base brand increase of +5%, which far exceeded the client’s objectives of 1% volume growth.