An idea that took into consideration innovating media itself, we brought together, for the first time in the history of Brazilian television, the main sports commentators from the main competing and leading networks, in one single show, simultaneously transmitted in these channels, nationally. The launching of the beer was made during this show.

The idea was to bring together different channels – competitors – and gain visibility not only on TV during transmission – which was simultaneously on these different channels – but also on social networks, with comments, posts and articles on the subject

The show was seen by over 30 million people, with a 15.07 rating, making it the largest “network” of the country at that time, which generated great visibility for the launching of the new phase of the brand.