Cannes Lions
CAMPBELL EWALD, Los Angeles / KAISER PERMANENTE / 2019
Overview
Entries
Credits
Background
Kaiser Permanente delivers over one hundred and sixteen thousand babies a year. As a non-profit healthcare company, they stand out in the American landscape where the healthcare industry is by no means beloved. They exist to offer high-quality, affordable health care that puts patients above profits.
Execution
New Beginning is the story of a newborn’s fight for survival. Compassion, empathy, and relentless dedication are all on display as a vast army rallies together to help the smallest amongst us survive.
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