With this in mind Kirin, Japan’s iconic beer, created a new social media tool to say cheers; or as we say in Japan “Kanpai”. The 3D text generator, called “Kanpai to the Night Sky” creates movie title sequences. It takes your uploaded message (via a text to the smartphone site in English or Japanese) and turns it 3D. It projects the message against a night sky to generate a movie that can be shared on anyone’s Facebook timeline.

We had over 300,000 visits to the site and over 8,000 movies were generated and shared within the first few weeks.

So now everywhere in Japan young busy people can say Kanpai! to all their friends, thanks to Kirin.