We created a concept for Del Valle: The secret is caring.How do you prove that taking care of trees with love results in the best juices? We developed a special project for blogger moms who are the most representative figure of caring.We created miniatures of orange trees and thanks to sensors connected to modems, they communicated by tweeting. Each time they were cared for or needed anything, they tweeted.Audiences could see every tweet of caring on social networks.1 month of the experiment was enough to prove that the secret is caring.

We put on a special breakfast event to invite mothers to join the research.The project was introduced to them. A bonsai orange tree would twit every time it received some love and care. The small tree had sensors for light, water, heat and sound, and, whenever it was treated with affection it would twit automatically.The blogger-mothers took their trees home and looked after them for a month, proving that their little orange trees would really react to each gesture of love that was given to them.

Mentioned more than 8,000 times on Twitter.More than 100,000 hits to the website of the research.A 10% increase in sales.