The aim was to inform the price down strikingly. We expressed this simple idea by convincing people that it is a surprising big news than any others in a very entertaining way.Following the last advert, we see three aliens trying to gain the attention of the man at the resturant. They disguise themselves in a large coat, walks into the resturant and sits beside him. He acts shocked, but only as he notices the deals on offer written on a banner behind them.