The new version of ‘Karat’ abandoned Soviet-style soft cheeses design including the image of the globe, sweeping letters ‘Friendship' ('Druzhba') and retained only the recognizable color codes of different cheese types. The overall design is minimal, giving it a breath of fresh air for today’s consumer. It's a modern approach to the retro heritage.

Simple and striking, this new cheese packaging does away with images of cow pastures and barns with a totally different approach. Using distinct lines and blocks of color, Karat cheese mixes retro inspiration with a modern and clean approach.

Just in 3 months the sales of the range increased by 35%+ (official figures). All major Russian retailers agreed to list KARAT cheese (even those who declined to list it before the rebranding). The redesign of the Legendary brand was mentioned in all major Russian magazines and newspapers and it was positively met and highly estimated by majority of journalists and consumers.