Cannes Lions

Kaufland Easter

EMENES, Stuttgart / KAUFLAND WARENHANDEL GMBH & CO. KG / 2017

Film

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Overview

Description

Easter-holidays are coming up and Lena, a small girl with a great plan, is in the preparations for the feast. She is baking a rabbit shaped cake, crafting a nest filled with lots of candy and dresses up as an Easter bunny. Lena, heavily loaded with her nest in one hand and the cake in the other, and Grandpa leave the house. Grandpa smirks about his cute granddaughter while he is trotting behind her across the street towards the neighboring house. Arriving in front of the door,

Lena rings the doorbell, thrusts the nest and the cake into the hands of her confused Grandpa and runs away. Her Grandpa is stunned, watching her run away. The door opens already and an elderly woman appears and gives Grandpa a strict, questioning look. After a brief moment of confusion, the elderly woman smiles and Grandpa smiles back.

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