Cannes Lions

KAUN BANEGA CROREPATI ( WHO WANTS TO BE A MILLIONAIRE)

LEO BURNETT INDIA, Mumbai / SONY / 2012

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In India corruption is rampant especially in government offices. Even those against it often find it difficult to raise their voice because of their financial liabilities. We decided to tell a story of an honest clerk who musters up courage to speak out against his seniors thanks to Kaun Banega Crorepati (Who wants to be a Millionaire). And thus communicate our message that "No Person is Small" - the thought behind the campaign.

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