Cannes Lions
PHARMA INTERNATIONAL INC., Tokyo / LILLY / 2017
Overview
Entries
Credits
Description
The Akiramenai (Keeping Hope Alive) branding concept is based on some traditional imaginary in Japan culture.
In Japan, clasped hands represent a strong wish, as well as deep appreciation for something that has gone well.
The double exposed image simultaneously expresses desires and feelings related to hope and change. The shining light represents those hopes being heard and realized.
Execution
Academic Congresses:
The Congress of Japan Society of Medical Oncology
2016/7/26-30 @ Kobe
Booths (poster, video), DailyNews (poster), lunch seminar (video)
Nation-wide seminar
2016/9/17@Tokyo, 10/1@Fukuoka
Video
The Congress of Japan Society of Clinical Oncology
2016/10/20-22 @Yokohama
Booth (Poster, Video)
The Congress of Japan Gastric Cancer Association
2017/3/9-10 @ Hiroshima
Booth (Poster, Video)
Outcome
At the congress of Japan Society of Medical Oncology, according to an onsite survey, over 800 doctors were impressed with our conviction of “Keeping hope alive”.
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