Cannes Lions

Keeping Hope Alive

PHARMA INTERNATIONAL INC., Tokyo / LILLY / 2017

Presentation Image
Case Film
Supporting Content
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Overview

Entries

Credits

Overview

Description

The Akiramenai (Keeping Hope Alive) branding concept is based on some traditional imaginary in Japan culture.

In Japan, clasped hands represent a strong wish, as well as deep appreciation for something that has gone well.

The double exposed image simultaneously expresses desires and feelings related to hope and change. The shining light represents those hopes being heard and realized.

Execution

Academic Congresses:

The Congress of Japan Society of Medical Oncology

2016/7/26-30 @ Kobe

Booths (poster, video), DailyNews (poster), lunch seminar (video)

Nation-wide seminar

2016/9/17@Tokyo, 10/1@Fukuoka

Video

The Congress of Japan Society of Clinical Oncology

2016/10/20-22 @Yokohama

Booth (Poster, Video)

The Congress of Japan Gastric Cancer Association

2017/3/9-10 @ Hiroshima

Booth (Poster, Video)

Outcome

At the congress of Japan Society of Medical Oncology, according to an onsite survey, over 800 doctors were impressed with our conviction of “Keeping hope alive”.

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