With price purchasing and brand switching prominent in the chocolate cereal category, we had to fuel loyalty among 8-13 year-olds and drive multiple Cocoa Krispies purchases.'Quest for the Magical Chocolate Experience' is a compelling, fully-immersive, 3D Shockwave 10, third-person game rated 5 stars by independent gamers. Explore an underground temple with exotic chocolaty objects, puzzles, obstacles and creatures. A cloaked adventurer is your alter ego. The game integrates with the brand’s TV creative and builds off Cocoa Krispies’ multi-sensory, total-chocolate attributes. A volume-driving component links to in-pack codes that unlock challenging caves and great prizes.