For kids, we used a play approach and their love of games with an educational and recreational CD-Rom: "I'lle Kellogg's" (Kellogg's Island) was designed with nutritionists to teach the basic principles of a good diet.For mums, we used a simple approach of short programmes set over time with an ambitious, but realistic, promise: 15 days of good diet ideas for kids, through a specially dedicated website for mums: www.pourlesmamans.fr.

45,000 orders for the CD-Rom.