The manifestation of the Kendall brand voice asks our do-it-yourselfer, Melvin, if he’s a Kendall kind of man. Melvin learns that Kendall kind of men demand the good stuff — not just thick-cut bacon, but Kendall Motor Oil with Liquid Titanium. Melvin points out that the conversation sounds like an ad. The brand voice replies that it is an ad — a very, very good one. He then implores listeners to change their oil with Kendall Motor Oil.