Hellmann’s wanted a campaign to remind people how Ketchup could turn good food into yummy food and stimulate all the senses. So we created pieces that show how a person can be crazy about Ketchup Hellmann’s. More than 3,000 people (28% of users from the site where it was available) adopted the idea and in less than a month downloaded and viralised the screensavers. It was also available in YouTube, where thousands of people watched it.