Cannes Lions

KETTLE BAKED CHIPS

TURNER DUCKWORTH, London / KETTLE FOODS / 2014

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

The core communication centres around taste and appetite appeal, the challenge with this range was how we would bring to the fore the health benefits of the baked proposition.

Execution

The baked nature of the product is communicated by showing the ingredients in an earthen ware baking dish, enabling us to subliminally cue the less calorific process as a taste benefit, rather than a compromise.

Outcome

Information not available at this time.

Similar Campaigns

10 items

Silent Moms

ZENITH, Taipei

Silent Moms

2020, NESTLE

(opens in a new tab)