Keystone Light had a fairly steady stream of interaction on its Facebook page – styled as the personal page for Keith Stone – but it could always be better. What this smooth-ass little corner of the internet needed was some rich-ass media. Postings worked well enough, but what better way for people to get to know the Man and the mystery that is Keith Stone than to see, feel, and therefore interactively touch the hem of the Members’ Only garment. People love Keith, and we wanted to give them a more net-friendly serving of his personality. So, we reached deep into the mind of Keith Stone and brought his Smooth Musings out into the hard, sparkling light of social networking. You’re welcome, internet.