With a creative proposition like 'KFC Zinger Maxx tastes so good, you’ll never let it go' you are bound to go wild. And so, we created a playful campaign that challenged the target to do things with one hand.

- Thousands participated in the various activities!- Zinger Maxx website generated over 87,700 hits to date!

- 110% increase in servings compared to the previous Zinger launch!- Sales mix increased to 8% from 4-5% vs previous Zinger!