So we created the perfect Mother’s Day gift for mom: a family meal she doesn’t have to cook and a romance novel starring Colonel Sanders himself called Tender Wings of Desire.

To announce and promote the romance novel, we created a social video starring a shirtless, muscled hunk who enticed moms to download the book while reading passages from it.

We then gave out hard copies of our romance novel with $20 KFC gift cards to the press and influencers to help get the word out.

To get the book into as many hands as possible, we put it on Amazon for free download, which helped generate coverage among media outlets and bloggers that we didn’t proactively reach out to.

Tenders Wings of Desire became an overnight sensation, earning over 1.3 billion earned impressions, with coverage from LadySmut, the Washington Post, the Root, Time, and the Chicago Tribune, to name a few.

By making it available for free download for consumers, it racked up 19,640 downloads on Amazon, quickly rising among Amazon’s e-books charts to become #31 on the Top 100 free e-books and #1 in the two-hour romance short read category.

Given our authentic approach to the genre, it even earned serious reviews from romance novel fans, racking up 255 Amazon reviews and 207 Goodreads reviews, including a feature in the esteemed literary journal, the Paris Review.