The Spanish consumer has little to none awarness of KFC secret recipe and treats the brand as a commodity when it comes to fast food.

KFC secret is the most replicated fast food recipe in the world. Thousands of youtubers have tried to unsuccesfully mimic it that equals thousands of hours of unsolicited brand mentions unclaimed, yet.

We wanted to show the Spanish consumers how relevant our recipe is and while at it, lead them to sample our product.

We managed to use the hours of YouTube footage our recipe's copycats into coupons.

We developed an API that read distinctive keywords in order to turn those videos into discount codes, thorugh URL validation, so you can copy a YouTube video URL and paste it into our web to claim a coupon for Free Fried Chicken.

We analized the common keywords KFC recipe YouTube videos had and managed to discriminate a video into a copycat recipe able to be redeem into coupons on a URL-to-Free-Chicken conversion webpage.

We built a website that behaved as a URL-to-Free Chicken convertor. Every user could browse for one of the many YouTube KFC copycat videos and exchange its URL for Fried Chicken.

14K+ videos claimed in the first 24 hours

1100% Google searches on "KFC ORIGNAL RECIPE"

13MM+ Impressions

800k+ Interactions

1.2MM+ Views

28K+ pieces of chicken redeemed

46% Conversion rate (vs 4% average)

19,97% increase store visits