Cannes Lions
INNOCEAN WORLDWIDE, Seoul / KIA MOTORS / 2009
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Target:25-35Concept: That Forte eats the luxury car means which Forte can be deluxe regardless of small sedan.
Object: Generally People think that 1600cc car is just economic car. But Forte realize that 1600cc car can be showed luxury and stylish. Practically, Forte has several high-tech equipment and external design is innovative and stylish.
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