Once we had convinced the client we only had 4 weeks to create the campaign. We assigned one of Sweden's most renowned fashion stylists to equip the car with a 'deluxe kit' and after that shot images of the car both in a still study and with the deluxe kit as a press-image. With these images and the ads we approached a department store to to collaborate. We built a special shop-in-shop, ran an ad campaign in the morning press and targeted key journalists and bloggers. With specially trained staff we opened up in time for Christmas sales.

The campaign/promotion/event was a success. The brand awareness rose from 9% in Q3 to 16% in Q4 - partly because of this activity. The limited edition was sold out and gave leads to sell other models from the Kia range. The media attention, number of clippings and buzz through word of mouth and bloggers was massive. Media agency Phd. estimated the value of the clippings at €200,00 - exceeding the total cost of the event twofold.