Cannes Lions

KIA SPORTAGE

DAVIDANDGOLIATH, Los Angeles / KIA MOTORS / 2008

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People who love to travel often have a map on their wall with red pins marking where they’ve been. So we took this idea, put it through our “the world is our playground” filter, and ended up with an unexpected way to showcase the Kia Sportage. Imagine if everyone had a giant red pin that they took along when they head out on a trip. We would see pins all over the place, on the top of vehicles, at campsites, mountaintops, you name it. All made by possible by the Kia Sportage.

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