This campaign was designed to promote the launch of Postpia.com, a site promoting Post kids' cereals through interactive games and activities. We wanted to bring a little of that interactivity to the advertising space. (A couple of these banners use sound, so turn your speakers up.)The objective was to build awareness of Postpia, leveraging the four main characters featured in the site. Secondarily, the goal was to acquaint kids with the games or activities they'd find once they got to the site.You guessed it ... kids. Specifically, kids from 8 to 12.