Cannes Lions

KIDS FOR LIFE SAVINGS PROGRAMME

HAPPINESS BRUSSELS, Brussels / DELTA LLOYD / 2007

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Outcome

Through "word of mouth", the little books became a kind of collector's item with people who hadn't received it. Research prooved a very high responsiveness of the Direct Mail:61% remembered receiving a communication from Delta Lloyd. 52% opened the mailing. 40% read the mailing.The highest score Delta Lloyd has ever obtained for a Direct Marketing activity.

Similar Campaigns

12 items

1 Cannes Lions Award
Gear Up

FCB, Montreal

Gear Up

2022, BANK OF MONTREAL

(opens in a new tab)