Cannes Lions
HAPPINESS BRUSSELS, Brussels / DELTA LLOYD / 2007
Overview
Entries
Credits
Outcome
Through "word of mouth", the little books became a kind of collector's item with people who hadn't received it. Research prooved a very high responsiveness of the Direct Mail:61% remembered receiving a communication from Delta Lloyd. 52% opened the mailing. 40% read the mailing.The highest score Delta Lloyd has ever obtained for a Direct Marketing activity.
Similar Campaigns
12 items