Cannes Lions

KIDULTS

DON, Buenos Aires / EASY / 2018

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According to university studies, more than 70% of the people between 18 and 35 years old live in the "family nest" and almost half of them do not collaborate economically. There are a lot of causes, but there is a clear indicator that no study or university has taken into account: the nicer the houses are, the longer it takes for the kids to leave them.

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