Cannes Lions

Kill the Romance

MARKETFORCE, Perth / DAWSON'S GARDEN WORLD / 2017

MP3 Original Language
MP3 Original Language

Overview

Entries

Credits

Overview

Description

The deep, soothing voice and dreamy music - we must be immersed in a romantic audio book. In the lead up to Valentines Day, Love is in the air... or is it?

The tone shifts and we begin to speak of gastropods and mucus.

Then the romance is killed, when we realise this is just two snails getting busy in the garden.

This is an ad promoting death, not love.

Similar Campaigns

7 items

1 Cannes Lions Award
Every Other Week

ÅKESTAM HOLST, Stockholm

Every Other Week

2017, IKEA

(opens in a new tab)