What differentiates a pair of Killer Stretch Jeans from an ordinary pair of denims? After all, it looks like another ordinary pair of denims. To arrive at an idea that shows the comfort a person wearing it feels, in the stretchable fabric.

In the overcrowded cities, an obstacle course of a lifestyle and the hustle-bustle of a clockwork life, a stretchable pair of jeans can make a big difference. It's the comfort in discomfort, the giant stride over regular traffic and the leap over a queue. With simple yet stylized and contemporary illustrations, this is what the posters presented.

The campaign stretched the difference between an ordinary pair of denims/stretch denims and Killer Stretch Jeans by a considerable measure. Consumers quickly noticed the benefit of the product through the simple designs and Killer Jeans showrooms across India saw a considerable rise in footfalls. There were times after the campaign break in press and outdoor that the product ran out-of-stock for days due to the demand.