We wanted to create something that is clutter breaking and would be a stunning visual expression. So we created a poster using design inspiration of the king of a pack of cards, which simply demonstrates the benefit of ‘eyes on both sides’. This was seamlessly combined with elements of blueprint drawing to create a floor plan of an elaborate and luxurious home, likely to attract burglars. The highly detailed artwork communicates a home with vigilance on both sides.

This campaign helped strengthen the brands reputation and generated lot of inquiry and interest from the audience.

People engaged and ended up spending a lot of time with the detailed artwork that kept them curious at every step.

We got a lot of appreciation along with some great word of mouth.