Cannes Lions
DAVIDANDGOLIATH, Los Angeles / UNIVERSAL STUDIOS / 2011
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To launch the King Kong 360 3-D ride at Universal Studios, we created a multi-media campaign with this as the TV commercial. We stayed away from showing happy families smiling and bonding. Instead we wanted to make viewers feel every moment of the intensity. We shot different people reacting at 600 frames per second, then played the footage in reverse. Only in the final frames did viewers discover what caused such emotions.
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