Our execution is a pop-up shop.

A fruit shop in one of Lebanon’s remote villages completely transformed into a typical DVD store, inspired by Lebanon’s fake DVD shops. But instead of selling movies and series, this DVD store sold… Internet content! From cat videos to compilations of the bestHarlem Shakes and Kardashian parodies. The store was packed with over 100 fake DVDs.

During the weekend of January 10-12, we anonymously inaugurated the store and invited market-goers to discover all the internet content they loved, but never watched more than 5 seconds of before it glitched.

To their surprise, the DVDs weren’t for sale but actual giveaway coupons promising functioning internet ‘wherever you are’ to view all the viral content and so much more. All they had to do was present the DVD at Connect P.O.S. to get a wireless broadband installed for free and 20% off their first month.