The commercial opens on a middle-aged garage mechanic lying in the hot sun outside his desolate garage. We can see by his flushed, sweaty face that he is boiling hot and dying of boredom. A voice-over then announces that, "With King Price Insurance your premiums decrease every month"; and the cellphone on the table vibrates as a text message comes through.

Suddenly, (taking its cue from the vibrating cellphone) a flight of butterflies flutter over to the middle-aged man and cool him off by flapping their wings over his sweaty chest and forehead (metaphorically illustrating the surprisingly nice feeling one gets when you receive a text message notifying that your premiums just came down). The man smiles with a sigh of relief, showing his appreciation of this small moment of joy as the voice-over agrees with him that it is in fact, "Nice, isn't it".