Cannes Lions
OGILVY COLOMBIA, Bogota / KINGO / 2020
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There are more than 1.2 billion people around the world that live in the dark, without access to electricity, making them the poorest people on earth. These people live in some of the most remote locations of the planet, making it impossible for the traditional energy companies to reach them. Even as solar power is becoming more and more affordable, ironically enough, this 17% of the world’s population pays for the most expensive energy substitutes (candles/kerosene/diesel), which are not only dangerous and expensive, but are also significantly limiting their development.
If the sun shines for all of us, why can´t we all benefit from it?
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