While youngsters keep leaving from beer, in 2013, 'KIRIN ICHIBAN' introduced four new drinking methods under its new concept 'Beer if Fun!' in order to gain new customers.

A 'slot banner' was placed in YouTube’s masthead, encouraging users to have multiple interactions with the product. As a result, 41 times the average interaction rate was achieved. By increasing user engagement, 'KIRIN ICHIBAN' succeeded in bringing the brand experience to many potential customers.