Cannes Lions

KISS COOL

ABSOLUT REALITY, Paris / KISS COOL / 2001

Awards:

2 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

Kiss Cool is one of the teenagers' reference website. In fact, the site is created in the same spirit of HUMOUR and DERISION as advertising campaigns. Its first purpose is to relay the advertising campaigns on the Net, so that the Kiss Cool website becomes a real mean of communication for the brand.After the success that it has experienced for two years, Kiss Cool's wish was to give a second youth to the website.The characters that you discovered on the new advertisements are present from now on in the pages created (Ouinch and Gloid). However, although the Kiss Cool characters play an important role on the website, the famous brand wants to focus its communication more on itself and its products than on the highlighting of its new characters.Some new rubrics (Manufacturing, FAQ, Newsletter, Press) are now accessible on the website and others have been updated (Goodies, Film, Dissection).Like numerous young people which succombed to the Kiss Cool website, allow yourself to be led astray by the Kiss Cool attitude. And you will see that the originality which is a leitmotiv on the site is almost as important as the freshness of the Kiss Cool products.

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