Cannes Lions

KIT KAT

JWT, Sydney / NESTLE / 2013

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Overview

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Credits

Overview

Description

Our objective was to build brand awareness in the online and real world. We were tasked to drive traffic through to the Kit Kat Australia's Facebook page to create conversations around this limited edition chocolate format.

Execution

Instead of printing traditional posters, we decided to do something different and original to the category to provoke response. The Final Fifty started from the fact that while Kit Kat White had a limited life span, the last bars could be used to create timeless artworks for people to enjoy in their breaks forever. The creative execution contained the actual DNA of the subject matter, making them exclusive and newsworthy in the offline and online world.

Outcome

We delivered on our objective of building awareness of the brand through activation activities online and offline resulting in instant widespread PR across magazines and websites, likes, comments and shares around The Final Fifty campaign. Our target audience were highly engaged with all 50 exclusive posters in the online gallery being commented on and awarded within the first 72 hours. We increased the depth of our relationship with our highly engaged fans in our Facebook community and provided another example of Kit Kat’s ownership of the break.

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